State Your Reason for Calling
This is the third element in a successful cold-call script. Consider this statement:
We have not spoken before, but we have been working with companies in your industry for many years. One of the chief concerns we are hearing from others in your position is the need to improve the effectiveness of their management information systems.
There are many keys to a successful prospecting script, and the reason for your call is one of them. Let’s see why.
The first sentence of your reason for the call is fairly obvious: “We have not spoken before.” You are probably stating this because, first, it is true, and second, it is a very polite way to get the conversation started with the prospect.
Continuing on with the first ...
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