Enterprise Versus Territory Account Management
When you look at account executives in the context of territory management, you will see that there are two types of account executives: enterprise account managers and territory account managers.
An enterprise account manager is an account manager dedicated to cultivating the largest accounts in the market for a particular company. Here, you might find that the account manager has only a few, or even one account on his account list. A good example of an enterprise account would be General Electric, ABN AMRO Bank in Europe (The Netherlands), or Samsung in Asia (Korea). Enterprise accounts are the crème de la crème of corporations in your geography. The reason that you have only one or a few accounts ...
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