Believe in Your Product; Believe in Yourself
Before we close this chapter, I have two final thoughts on rejection-proof prospecting. First, I have taught professional selling to thousands of students over the years. While the names, faces, companies, and products change, there is always one constant. Virtually all my students firmly believe that they are benefiting their customer or prospect by selling them their product or service. In other words, they believe in their product or service. If they didn’t believe in their product or service, they would have great difficulty being successful and would have likely moved on to another sales position.
If you believe in your product or service, each time you make a sale you are making your customer ...
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