Your Most Valuable Asset

Your contact list is your most valuable asset, even more valuable than your house. Let’s see why.

Let us assume that you are a commissioned salesperson and that you make $50,000 per year. Let us also assume that you are 30 years old and that you will work until you are 60. Finally, let us assume that you will never earn any more or less than $50,000 per year and that you are compensated solely on the basis of commission.

Using these assumptions, your database will generate an income stream for you of $3 million over your work life expectancy. That’s not too bad. I suppose that a $100,000 house that you purchase could perform in a similar way over the 30 years, but I think you can see what a valuable asset your contact ...

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