Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

Arguments Against Sales Reporting

I will concede that sales reporting is time consuming. The classic argument against sales reporting is that it takes away valuable selling time. Although this may be true, sales reporting can also be a valuable coaching tool and a tool used for strategic planning. I prefer to view sales reporting as an investment in my own success. Sales reporting ensures that you are working smart. Sales reporting also requires attention to detail, a skill that is not a staple characteristic of most salespeople. On the other hand, without this attention to detail, you may overlook many items that are vital to your success. For example, assume that you continue to make call after call and never reach the decision maker you are ...