Press Releases
When most people think of public relations, they think of both the cost and expense of hiring a public relations firm. Believe it or not, you can be your own public relations firm. All you need to begin is a list of names to send press releases to and a press release. Build your list of names with the definitive decision makers at your high-priority accounts. If you remember, a highpriority account in your target market would be most likely to buy large quantities of your product or service. You can also add local business and trade publications in your market, as well as producers of local television and radio shows.
Send releases to the editor-in-chief of trade and business publications. The address of the editorial offices and ...
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