Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

Review the Cold Call Script

A summary of the key elements of a cold call script follows:

1. Get the prospect's attention.

2. Introduce yourself.

3. State your reason for calling.

4. Ask a question.

5. Get the appointment.

Your job is to build a simple, conversational script that best reflects your sales personality.

Now that we understand the fundamental elements of a cold call script, it may be a good time to acknowledge that you don't always get the appointment. Therefore, we need a cold call and business development process or strategy that will ensure you will get sufficient appointments to satisfy your sales goals and increase your market penetration. This strategy is the subject of our next chapter. However, before moving on, I would like to introduce your ...