Get the Prospect's Attention
The first element of a successful cold call script is to get the attention of the prospect. Remember, he was not waiting for your call and was probably thinking about another subject when you called. Your first job is to break the prospect's preoccupation with what he was doing so that he pays attention to you. You have about ten seconds to accomplish this goal.
| Mr. Jones please. Hello Mr. Jones. This is Paul Goldner of Sampson Management Company. How are you today? Great! The reason I'm calling is because I sent you some information about our organization in the mail. We provide financial management services to large organizations like yours. How do you handle your needs for ... |
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