Commandment 6. Consider prospecting during off-peak hours if conventional prospecting times don't work.
Conventional cold calling hours are between 9:00A.M. and 5:00P.M. Set aside one hour each day during this period to prospect. When conventional cold calling hours are not working for you, consider switching or supplementing your prospecting time by prospecting during off-peak hours. Some of your best work will be done between 8:00A.M. and 9:00A.M., between noon and 1:00P.M., and between 5:00P.M. and 6:30P.M.
I have found that truly successful people, and truly successful salespeople, do not work from 9:00 to 5:00. Rather, these hours are what I believe allow you to break even. You must put in that extra effort in order to be successful. I am ...
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