The Sales Portfolio
In the field of investing, a portfolio is the collection of all of your stocks. In the field of professional selling, a portfolio is the collection of all of your customers or accounts. When you make investments, you get to set the level of risk you wish to bear. If you wish to bear more risk, you invest in fewer stocks. If you wish to bear less risk, you invest in more stocks, thus diversifying away some of your risk.
The same can be said of your sales portfolio. You get to set your level of risk! If you wish to have a high-risk portfolio, you make investments in fewer accounts. If you wish to have a lowerrisk portfolio, you can also diversify away a portion of your risk by investing in more accounts. In other words, there ...
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