Chapter 4. Becoming Rejection-Proof
In Chapter 3, I shared with you an in-depth account of my first experience with professional selling. I had a very sophisticated daily routine. I hate to admit it, but the entire routine was developed with one goal in mind: I did not want to make any cold calls. At the time, all I knew was that I was petrified. I didn't know why. Now I know that I suffered from a tremendous fear of rejection.
I suspect that if we all sold long enough, we would eventually overcome our fear of rejection. From my perspective, I'm not sure why we should wait twenty years or so for this to happen. I'd like to offer a strategy that can help you overcome your fear of rejection now: the ''Selling Life-Cycle Paradigm.''
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