Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

The Law of Sowing and Reaping

I am in the computer training business and have always tried to encourage people to use technology. I might have overstepped my boundaries in trying to impress on my mother, a sales veteran of many years, that automation should be part of her sales arsenal. She told me that salespeople had been selling long before there were computers. In fact, she taught me that references to professional selling actually can be found in the Bible. Let's see where.

The Bible makes reference to the Law of Sowing and Reaping. The Law of Sowing and Reaping tells us, ''Whatever ye shall soweth, so shall ye reapeth.'' As you will soon see, the Law of Sowing and Reaping is a biblical paradigm for professional prospecting and professional ...