Book description
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction
- Section 1
-
Section 2: Case Studies
- CASE STUDY: Stadt Viersen, Germany
- CASE STUDY: Paul Smith
- CASE STUDY: Teatro Nacional Sucre
- CASE STUDY: Distillerie di Franciacorta
- CASE STUDY: Chronicle Books
- CASE STUDY: Mohawk Via
- CASE STUDY: Inner-City Arts
- CASE STUDY: WUMB Boston
- CASE STUDY: Brooklyn Botanic Garden
- CASE STUDY: Jaipur
- CASE STUDY: DevelopMentor
- CASE STUDY: LA [magazine]
- CASE STUDY: Hartford Stage
- CASE STUDY: Fort Mason Center
- CASE STUDY: Neal’s Yard Remedies
- CASE STUDY: Redcat Theater
- CASE STUDY: Hunters & Gatherers
- CASE STUDY: SIECE
- CASE STUDY: California Film Institute
- CASE STUDY: Johnson Favaro
- CASE STUDY: Hawthorne Valley Farm
- CASE STUDY: Sony Walkman
- CASE STUDY: SEGD
- CASE STUDY: Epic Lincolnshire
- CASE STUDY: Schlegel Bicycles
- CASE STUDY: Noggy
- CASE STUDY: The International Symbol of Access
- Section 3: Logo Gallery
- Directory of Contributors
- About the Author
- Acknowledgments
- Copyright Page
Product information
- Title: Recycling and Redesigning Logos
- Author(s):
- Release date: September 2010
- Publisher(s): Rockport Publishers
- ISBN: 9781610580694
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