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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 8Label Operations

Contents

Getting Started as an Artist

Business Affairs

Artists and Repertoire: How Labels Pick and Develop Artists

Artist Development/Relations

Creative Services

Publicity

Radio Promotion

Sales and Marketing

Partnerships and Branding

Social Media

Independent Labels

Perform, Perform, Perform. Then Perform Some More

Give Away Free Music

Build a Social Media Presence

Make Professional Connections

References

In an era when every level of the food chain within the entertainment industry is being scrutinized as to its value, record labels are being squeezed from both sides of the equation. Record sales are diminishing and retailers are looking for more profit in the product. And as technology advances, artists see an opportunity ...

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