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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 6The Marketing Plan

Contents

Introduction

Who Gets the Plan?

What’s in the Plan?

Timing

The Importance of Street Date

Marketing Strategy

Conclusion

Roadmap

Sales/Marketing

Radio

Video

Television

Press

Online

Licensing

Branding

Merch

Advertising

College Marketing

Lifestyle Marketing

Assets

Promo Tour at a Glance

Upcoming U.S. Tour

Top Ten Markets

Band History

Glossary

References

Meticulous planning will enable everything a man does to appear spontaneous.

—Mark Caine

Introduction

A marketing plan is a single or album specific plan that describes activities selected to achieve specific marketing objectives for that product, within a set period of time.

Record labels create an initial, written marketing plan like you might see at any other ...

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