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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 15Music Distribution and Music Retailing

Introduction

Historically, music distributors have been a vital conduit in getting physical and digital music product from record labels’ creative hands into the brick-and-mortar and virtual retail environment. As the marketplace shifts to a digital environment, distribution companies are re-evaluating their value in the ...

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