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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 14Music Videos

I want my, I want my, I want my MTV.

—Dire Straits

I’d do entire music videos in my bedroom, where I used to stand in front of my television memorizing the moves to Michael Jackson’s “Beat It.”

—Jimmy Fallon

Video Production and Promotions

In today’s online world, videos are a key part of any well-crafted marketing plan of a record label. Music videos create another dimension ...

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