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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 13Promotion, Airplay, and the Charts

Contents

Radio Promotion

Promotion

Promoting

History

Getting a Recording on the Radio

Promotion Department

Label Record Promotion and Independent Promoters

Satellite Radio Promotion

The Charts

Other Charts That Measure Popularity

Other Sources to Track Music Popularity

Appendix

Glossary

References

From the earliest days of product marketing, sales people have constantly sought as many ways as are possible to say their wares are the best available and that theirs are the number one products in the eyes of consumers. In music especially, bragging rights of having a “number one” provide leverage for promoters at the label to ask the chart makers to “join the crowd” and move their single or album higher ...

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