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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 12The Business of Radio

The reports of my death have been greatly exaggerated.

—Mark Twain

Radio

Despite the talk about the demise of traditional commercial radio on blogs and other online chatter, radio continues to be a major influence on music discovery. Nielsen Audio, formerly Arbitron, provides radio audience measurement services for the broadcast ...

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