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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 11Social Media

Contributed by Ariel Hyatt

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This chapter is contributed by leading music publicist and social media strategist Ariel Hyatt. Hyatt’s company, Cyber PR® , specializes in branding, social media, and public relations. The New York based firm concentrates on connecting artists with fans via social media, blogs, podcasts, Internet radio, and the myriad of messaging that takes place via cyber space and beyond. The firm has represented over 1700 musician of all genres, ...

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