Success and Where Is This Going?
What Creates Success?
Music within the Entertainment Industry
So Who Zooms Whom?
Revenue Streams of the Industry
Record Label Survival Today
The 360 Deal
The Advantage of Multiple Revenue Streams
Music as a Tool
Ticket Sales and Concert Revenues
What is success in the music business? In today’s environment, the answer to this question is a moving target:
- Is it a platinum-selling artist who has achieved household name status (i.e., Beyoncé, Bruno Mars, Katy Perry)?
- Is it an independent, do-it-yourself singer/songwriter like David Wilcox or Derek Webb who travels from venue to venue and sells 50,000 albums out of the back of ...