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Record Label Marketing, 3rd Edition by Paul Allen, Tom Hutchison, Amy Macy, Clyde Philip Rolston

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Chapter 1Introduction

Contents

Success and Where Is This Going?

What Creates Success?

Music within the Entertainment Industry

So Who Zooms Whom?

Revenue Streams of the Industry

Record Label Survival Today

The 360 Deal

The Advantage of Multiple Revenue Streams

Music as a Tool

Publishing

Ticket Sales and Concert Revenues

References

Success and Where is this going?

What is success in the music business? In today’s environment, the answer to this question is a moving target:

  • Is it a platinum-selling artist who has achieved household name status (i.e., Beyoncé, Bruno Mars, Katy Perry)?
  • Is it an independent, do-it-yourself singer/songwriter like David Wilcox or Derek Webb who travels from venue to venue and sells 50,000 albums out of the back of ...

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