Record Label Marketing, 2nd Edition

 

 

Index

360 deal, 100, 101, 209, 344, 380, 403, 416

A

Abba, 393–394

Accessibility, 23

Account advertising, marketing costs, 109–110

Accounting, 96–97

AC/DC, 396

ADA See Alternative Distribution Alliance

Add date, 201

ADI See Area of dominant influence

Administered distribution systems, 15

Adopters, 5

early, 6

Advertiser-supported music, 416

Advertising, 229–230, 422

account, 109–110

budgets, 241

campaigns, 247–249

consumer, 240

contextual, 233

co-op, 109–110, 239–240, 271

costs, 235–238

effectiveness, 235–238

internet, 232–233

in marketing, 238–249

media options, 230

mobile, 233–234

new media, 231–234

online, 245–249

print, 271

projected, 232f

publicity and, 239

role of, 238–249

target markets, 241

timing, 242–244

trade, 229–230, 239

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