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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 19

The Recording Industry of the Future

Tom Hutchison

The record label of the future is expected to be very different from what has been in place for the past 50 years. The current business model is still structured around music as a physical product as the primary source of income, sold through brick-and-mortar retail outlets, and is just now extending to the sale of digital product through online retailers. The record label of the future may be shifting away from that of product provider to more of a service provider, much like television networks are today. ...

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