O'Reilly logo

Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

 

 

CHAPTER 18

Strategic Marketing and Special Products

Amy Macy

In an era when retail floor space dedicated to music CDs is diminishing, when the single — specifically the file — is fast becoming the music format of choice, and consumers have so many options when it comes to spending their entertainment dollars, record labels are looking to monetize their assets in as many ways as possible. The “recording,” along with the artist who produced it, has become marketable in so many more ways, via the use of Internet, licensing agreements, cross-merchandising, and using the artist’s other talents to magnify and exploit all money-making opportunities, with dedicated label staff to mine these possibilities. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required