O'Reilly logo

Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

 

 

CHAPTER 17

Tour Support and Promotional Touring

Paul Allen

TOUR SUPPORT

Among the tools the label’s marketing department uses to promote a recorded music project is tour support for the artist. Most labels view commercial radio airplay as the most important promotional outlet for new music, but right behind radio are live performances through touring.

Simply stated, tour support is financial aid paid to an artist to offset costs of touring to support the promotion of an album. It is effectively an amount of money that is recoupable, meaning it is a loan from the label that will be paid back to the label from the sale of recordings and other revenue streams shared with the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required