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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 16

The International Recording Industry

Tom Hutchison

INTERNATIONAL RECORDING INDUSTRY

The sale of recorded music overseas offers challenging, yet potentially rewarding opportunities for future growth of the record business. The entire global music industry has suffered a severe downturn since 2000, when file sharing became one of the most popular forms of music piracy. The downslide continued throughout the decade as other factors such as competition from new entertainment sources and global economic ...

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