O'Reilly logo

Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

 

 

CHAPTER 15

Music Videos

Paul Allen

The value of videos as tools of the music industry is easy to see with the note from promotion company AristoMedia that Americans watch more than 15 billion videos each month, and the number of online video viewers approaches 170 million. Whether they are promotional or entertainment — or both — video usage is becoming a larger piece of the average day for many people.

VIDEO PRODUCTION AND PROMOTIONS

Music videos can play a key part in the success of the well-crafted marketing plan of a record label. They create another ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required