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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 14

New Media Marketing

Tom Hutchison

New media has become the new catchphrase for what used to be considered Internet marketing and is now morphing to include content development and marketing for mobile devices. PC magazine defines new media as “the forms of communicating in the digital world, which includes electronic publishing on CD-ROM, DVD, digital television and, most significantly, the Internet. It implies the use of desktop and portable computers as well as wireless, hand-held devices” (PC, 2008). Record labels now have adapted their Internet marketing departments to include marketing for handheld devices such as ...

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