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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 12

Music Distribution & Retailing

Amy Macy

INTRODUCTION

Music distributors are a vital conduit in getting physical and digital music product from record labels ’ creative hands into the brick-and-mortar and virtual retail environment. Recognize that as the marketplace shifts to a digital environment, distribution companies are reevaluating their value in the food chain and ...

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