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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 9

Charts, Airplay, and Promotion

Paul Allen

From the earliest days of product marketing, sales people have constantly sought as many ways as are possible to say their wares are the best available and that their products are number 1 in the eyes of consumers. In music especially, bragging rights of having a “number 1” provide leverage for promoters at the label to ask the ...

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