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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 8

How Radio Works

Paul Allen

RADIO

Despite the talk on blogs and other online chatter about the pending demise of traditional commercial radio, radio continues to be an immense influence on music purchase decisions that consumers make. Arbitron provides radio audience measurement services for the broadcast and advertising industries, and in its 2008 report the company notes that 90% of people in the United States listen to commercial radio ...

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