CHAPTER 8

How Radio Works

Paul Allen

CONTENTS

Radio

The Businesses

The Radio Broadcasting Industry

The Radio Station Staffing

Radio Audiences

Radio on the Go

Radio Formats

What Is Important to Programmers

Ratings Research

Radio Programming Research

Getting Airplay

HD Radio

Satellite Radio

Internet Radio

Glossary

Bibliography

RADIO

Despite the talk on blogs and other online chatter about the pending demise of traditional commercial radio, radio continues to be an immense influence on music purchase decisions that consumers make. Arbitron provides radio audience measurement services for the broadcast and advertising industries, and in its 2008 report the company notes that 90% of people in the United States listen to commercial radio ...

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