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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 5

Record Label Operations

Amy Macy

LABEL OPERATIONS

In an era when every level of the food chain within the entertainment industry is being scrutinized as to its value, record labels are being squeezed from both sides of the equation. Record sales are diminishing and retailers are looking for more profit in the product. And as technology advances, artists see an opportunity to completely circumvent the “label deal” and sell directly to their fans. The challenge for labels is to create value for both sides of the equation: ...

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