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Record Label Marketing, 2nd Edition by Amy Macy, Paul Allen, Tom Hutchison

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CHAPTER 3

The U.S. Industry Numbers

Tom Hutchison

SALES TRENDS

In the early 1990s, the recording industry was in the midst of a replacement cycle, where consumers were in the process of replacing their old vinyl and cassette collections with the first digital format — the compact disc (CD). In 1994, there was a 20% increase in sales, to over $12 billion. This boom was fueled by discount retailers such as Best Buy and Circuit City aggressively entering the music market and discounting CD prices. A calculation of the Recording Industry of America Association ...

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