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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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MARKETING PLAN

DeMand

De World Over

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The following marketing plan is for a fictitious band, DeMand, and is not intended to represent any artist or band, living or dead. The plan is a simulation of the elements that an actual marketing plan would contain.

DeMand De World Over Marketing Plan – Created by Dexter Story/adapted by T. Hutchison

DeMandDe World Over

Malign Records Phase 1 Marketing Plan

(updated as of November 26, 2002)

Prepare for DeMand Domination! First, there was the platinum debut album DeMand in 1996 that featured the smash singles ...

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