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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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20 The Recording Industry of the Future

Thomas Hutchison

The record label of the future is expected to be very different from what is in place today. The current business model is structured around music as a physical product, sold through brick-and-mortar retail outlets. The record label of the future may be shifting away from that of product provider, to more of a service provider, much like television networks are today. Their role may be limited to developing content, and then marketing that content to consumers. This represents a drastic paradigm shift for record labels that have resisted moving into the digital age.

Before unraveling the mystery of the future of recorded music, we must first examine the basic principle behind recorded ...

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