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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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18 Special Products and Special Markets

Amy Macy

To try and distinguish between special products and special markets can be difficult. It would be similar to asking the age-old question, “What came first … the chicken or the egg?” Are there special markets because the industry has created special products, or are there now special products because special markets now exist? Many would say “YES!”

Lifestyle

With the emergence of lifestyle and specialty product retailers, a new outlet for music has evolved. When grabbing a cup of coffee from Starbucks, it’s hard to ignore the “cool” music playing and the CD display that’s right under your nose. A visit to Pottery Barn or Restoration Hardware elicits more than just home décor, but an ambience that ...

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