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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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16 The International Recording Industry

Thomas Hutchison

International recording industry

The sale of recorded music overseas offers challenging, yet potentially rewarding opportunities for future growth of the record business. Countries with well-developed music markets are considered to be mature markets, characterized by slow growth and saturation. Market saturation is when the quantity of products in use in the market place is close to or at its maximum. Newer markets are considered emerging markets and offer the potential for rapid expansion. This opportunity is not without complications, the most critical being music piracy.

In this chapter, we will examine how markets are analyzed internationally and what opportunities and challenges ...

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