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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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15 Music Videos

Paul Allen

Video production and promotions

Music videos can play a key part in the success of the well-crafted marketing plan of a record label. They can add another dimension to the song and its lyrics by adding that visual element to the musical performance of the artist. It can create strong images to pique the passion of the video viewers and get them more involved in the music. Ultimately, the marketer’s objective is to direct that passion into the need to possess the music in the form of a purchased CD, or download from a music retailer.

From the point of the record label, the three functions of a music video are:

img  Programming ...

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