O'Reilly logo

Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6 SoundScan and the Music Business

Amy Macy with Trudy Lartz, Vice President of Sales and Service, Nielsen SoundScan

Technology and the music business

Technological advancements not only launched the music business, but have continually given it a “shot in the arm” just when it needed it most. From stereo—to recordable tape—to compact discs—to digital files, technology continues to evolve the hardware and software of our industry. Not only has technology changed the format of our business, but technology has changed how the actual business gets done. Technological advancements permeate the core of the record industry, creating the scorecards for success.

SoundScan

Prior to the current charting system, an archaic reporting system based on undocumented ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required