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Record Label Marketing by Paul Allen, Amy Macy, Tom Hutchison

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4 Record Label Operations

Amy Macy

Label operations

Every record label is uniquely structured to perform at its best. Often times, the genre of music along with the “talent pool” of actual label personnel dictate the organization and inner-workings of the company. As talent is signed to a label, the “artist” will come in contact with nearly every department in the process of creating a music product for the market place.

Timelineof the “artist” as they come in contact with every department

A typical record label has many departments with very specific duties. Depending on the size of the label, some of these departments may be combined, or even outsourced, meaning that the task the department fulfills is hired out to someone not on staff of ...

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