Contents
Preface: Is Digital Marketing Dead?
Chapter 1: Business as Usual Is Over . . . or Is It?
Chapter 2: Digital Changes Everything
Developing Digital Communities
So, Digital Doesn’t Really Change Anything . . . Except . . . Everything
Chapter 3: The Importance of Relationships
The Limitations of Relationships
The Components of a Real-World Relationship
Relationship Killers: Geography, Time, and Attention
Relationships in the Digital World
Chapter 4: How We Connect in the Digital World
What Is a Relationship Network?
Can We Have More Relationships?
Communication All the Time, Anytime
Becoming the Center of Attention
The Digital Universe Is All about You
Welcome to the Relationship Economy
The Evolution of the “Buyer’s Journey”
Four Distinct Relationship Types
Understanding the Relationship Cycle
Nirvana: Becoming Part of the Tribe
Chapter 5: Measuring the Value of Relationships
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