FOREWORD

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A prize-winning barbecue sauce. Your grandmother’s recipe for. . . . Perhaps successful sales at San Diego’s Hillcrest and Little Italy Farmers markets hinting that a hobby can be turned into a moneymaker. You know that Whole Foods Market has renovated its La Jolla store and opened a big new store in Del Mar catering to the ever-increasing demand for natural food products.

So maybe you are thinking it is time for you to get serious about your natural food product. If you are, then it’s time to listen to Abigail Steinberg talk about “how to.”

I have read business books. I have taught thousands of students using business textbooks. I have ...

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