CHAPTER
7
TRADE SHOWS & TABLE TOPS
A food industry trade show is a critical component for a brand’s launch and sustained success. In just three years, 2011–14, U.S.natural and organic food sales grew from $28.1 billion to $42 billion, according to www.statista.com. As a result, conglomerates and retailers are attending natural foods trade shows in search of new products such as yours. The Natural Foods Expo West 2012 reported 60,000+ people in attendance and had more than 3,000 exhibitors. Every year the number increases, and this is the biggest show of the year.
SHELF CHECK 17
Recognize Trade Show Opportunities
To a wandering spectator, food ...
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