CHAPTER
1
YOUR FIRST STEP
You have the greatest new natural product, and it is sure to be a smash success! Your friends can’t stop talking about it, so grocery stores across the country will never know what hit them, right? Before you risk thousands of dollars, though, bringing your product to market, keep reading. With this book I will show you how to navigate common problems, emotional pitfalls, and highly expensive traps that start-ups fall into and remain in on the path to success.
I have seen firsthand the many mistakes natural foods manufacturers make when trying to get their new product onto store shelves, costing themselves millions of ...
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