Chapter Eight. Compressing for Mobile

For some content creators, mobile video is an afterthought—just another way to repurpose their content. For others, it is a groundbreaking distribution platform that allows them to connect directly to their viewers more than was ever possible. More than any other delivery option discussed in this book, however, producing for mobile delivery means dealing with a morass of nuanced format-, network-, and device-specific quirks. It’s easy to get confused or, worse, flat-out screw up something and cut off your audience from viewing your content.

So, in this chapter, you’ll learn the basics of mobile video, including types of distribution, content models, and devices your viewers are likely to be using. Then you’ll ...

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