Introduction

I am not a designer.

I can place type and graphics in a respectable arrangement on a page, but that’s about it. I can’t conjure up compelling concepts and award-winning designs. But that’s fine; I’m not supposed to be a designer.

I’m a printing geek; I spent half my life in prepress, troubleshooting, fixing jobs, and meeting impossible deadlines. And I loved it. I still love it. I love the heavy rhythm of presses, the smell of the chemicals, the beehive bustle of a pressroom. I love to see paper roll in one end of the press, and printed sheets fly out the other end. You know you’ve been in printing a long time if:

  • Your grocery list has hanging indents.

  • Your driver’s license lists your eye color as PMS 5757.

  • Your shoe size is 6½ plus ...

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