Digital Printing

In their earliest iterations, digital printing devices were not much more than glorified laser printers. The toner-based engines were beefed up to print faster and bigger, but they were still prone to have all the characteristics of laser printers. Color consistency between impressions was quite problematic, innocent environmental influences such as humidity were mortal enemies of registration, and halftone reproduction on high-speed, black-and-white machines was, to be charitable, miserable. While digital printing has always offered advantages such as relatively affordable short runs and the ability to print variable data, it was initially deemed appropriate only for basic direct mail or text-only pieces because of the superior ...

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