In this final chapter, let’s examine the ethical issues that impact media advertising and marketing. Most people would readily agree that it’s unethical to create advertising or marketing campaigns that distribute cigarettes to minors or to encourage minors to spend money on items that could cause them *H*arm. Most would agree that there’s something morally wrong in doing this, though unscrupulous entrepreneurs might seek to circumvent the various regulations and guidelines designed to protect minors.
Not all decisions involving advertising and marketing are clear cut, however, necessitating a close examination of the various issues involved. In a competitive media market, one has to create ...
