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9Globalization

On How To Be Successful Internationally

 

 

Globalization is causing some radical rethinking in terms of ethics. It’s causing business leaders and media executives to think about what it takes to be successful on a global scale. What does one need to know or be aware of and what are the ethical norms in different territories?

Just a few years ago, a television executive when evaluating a program might have said, “If it doesn’t work domestically, I’m not interested.” Now that isn’t the case as the focus has switched to the international market. It’s increasingly clear that the global market cannot be ignored. For example, Bruce Paisner, the president and CEO of the International Academy of Arts and Sciences responsible for the ...

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