Real Web Project Management: Case Studies and Best Practices from the Trenches

Case Study: Establishing Web Project Management at a Media Company

This case study relates the experiences of a global media company (which we'll refer to as “BigGlobalMedia, Inc.”) as it struggled to build a coordinated network of Web sites from a diverse media empire consisting of magazines, newspapers, cable TV progarams, and other properties.

The Early Days: Everyone Has a Silo

BigGlobalMedia, Inc. embarked on its Internet strategy with a collection of independently branded sites devoted to the numerous print magazines that were owned by the conglomerate. Each media group had its own independent Web team, with its own producers, editors, assistant producers, Web developers, and designers. The IT department had its own group of application ...